Sunday, October 6, 2019
G.Handel Oratorios Term Paper Example | Topics and Well Written Essays - 250 words
G.Handel Oratorios - Term Paper Example Hereditary is portrayed by Belshazzar as a failure in today’s world. Democracy should be embraced and people should elect leaders of their choice. People should not ascend in to power because they are fond in the royal family line. Belshazzar was king on the night Babylonian kingdom fell. The Persians came and conquered, and He was killed on the same night. The character had sat on the throne for two years. Poor leadership among governments leads to blood shed. People want to ascend to power using the wrong formula. This is made to protect their interest, without considering the needs of the people. Therefore, such governments fail in economic growth, rule of law, social justice, and democracy among many others Nitocris as a queen has been identified as a dominant ruler as female character. . It is suggested that this should be Belshazzar’s mother. The power of a woman in royal kingdoms is shown through this character. She sang a song which had a crushing effect on Belshazzar (Lang 435). However, their evils actions become a thorn in their own flesh. The king ordered that no one should be allowed to enter the place. With that order to the door keepers, the king himself became ill and left the place. By his own order he was killed by Cyrus and
Friday, October 4, 2019
Performance Measures Assignment Example | Topics and Well Written Essays - 500 words
Performance Measures - Assignment Example of this document is to outline the measurement of the performance as post-implementation metrics of the recommendation, namely: â€Å"Change Organizational Approach to Event Monitoring and Log Analysis†(‘Verizon Report’, 2010). The scope of this document includes role and responsibility of key people in an organization, background of the measure, legislative and strategic drivers, measure development process and its implementation. According to Verizon Report 2010, maximum information security breaches in 2009 showed that in most of the breaches the data is compromised after lapse of several days of the breach. It takes effort and time until these breaches are found. Significantly, people other than the victim makes such discovery. The victim upon information reacts immediately and uses the most important defense that is ID/IPS. However, this measure in most cases intensifies the situation rather controlling it. Furthermore, it is not the only defense that organizations have to curb this problem and relying upon it as a last resort does not solve the problem and eliminate it completely (Solms, 2000). The CIO is responsible to change the approach to tackle breach instance at the organization. CIO should ensure that as a post-attack instance, ID/IPS should not be used instantly and as the only measure to control the situation. Instead, batch processing and log analysis should be undertaken with keen interest to identify any stack of viruses or breaches. The focus should be on ‘mass’ breaches rather ‘individual’. Therefore, proper policy and implementation guidelines have to be circulated to all users in the organization regarding the measures to be taken in case breach takes place and is discovered. Additionally, the CIO has to prioritize and select performance measures and develop the targets for their achievement (‘NIST’, 2008). The role of Senior Information Security Officer is to ensure that the program manager uses the changed approach to
Thursday, October 3, 2019
The set time of 10 seconds Essay Example for Free
The set time of 10 seconds Essay The data will be recorded by measuring the distance travelled by the first oxygen bubble after the set time of 10 seconds. There is a set time of 10 seconds because after this time of activity, the enzyme Catalase begins to degrade and therefore the rate of reaction becomes slower. The table will be set up in the following way: Test Number Concentration / % Distance Travelled / cm Average 20 Volume must be kept the same of the overall solution otherwise different scaled will be presented i. e. more substrate than usual: the bubble will go further; the result is not reliable and cannot be used. Safety Precautions: H2O2 at 20 volume (100% for this experiment) is a significant irritant, if it contacts the eyes it could cause itching and could lead to eye damage, therefore goggles must be worn during all handlings of H2O2. Care must also be taken with the H2O as it can come out of the end of the glass tube. This could get onto the floor and cause slipperiness, so care must be taken and the end of the tube must be sat on something absorbent. Equipment must also be rinsed thoroughly, as someone could unknowingly pick up a beaker covered with H2O2. Rinsing out excess substrate and enzyme could also increase the validity/reliability of the results. Suggested Data Analysis: The type of graph used will be a scatter graph with axes labelled as follows: Results may be analysed by looking at mean, mode and median to look for trends in the graph, for example, looking to see if as the concentration doubles, the distance travelled does the same. A scatter graph was chosen, as a trend line can be added, which can help identify anomalous results. Modifications: During the first run of the experiment, it was noticed that the Catalase was not running as quickly at 100% (20 volume) as it did in the trial runs (on a previous day). Therefore, running the experiment by measuring the distance travelled in a set time of 10 seconds became unpractical, as the distances travelled in this time were too small. So, a new set time of one minute was added before this limitation presented a problem. Results: Test Number Concentration / % Distance Travelled / cm Average. The results were collected in the order suggested in the plan (100% descending to 20%, then 20% ascending to 100%) to eliminate the affects of room temperature change when an average was taken. As two results were taken for each concentration an average was calculated for the distance travelled, this will be analysed. Data Analysis: From the graphs it is possible to see the trend that, as predicted, as the concentration of substrate increases, the rate of reaction increases. The gradient for the graph of the first run of results is: 0. 189 The gradient for the graph of the second run is: 0. 198 The gradient of the graph showing the average distance is: 0. 192 This shows a close similarity between the results. It was expected that as the concentration double, the rate of reaction would double also. On the graph showing the averaged results, this is approximately true for the double of 20% to 40%, but as show by the exponential trend line, as the concentration increases, the rate of reaction escalates. When 40% is doubled to 80% there is a 257. 14% increase. When the trend line approximation for 50% is double to 100% there is an approximate increase of 271. 20%. This shows that as the concentration of substrate is increased, there is more likeliness that the H2O2 will contact a Catalase enzyme because there are molecules of H2O2 to collide, so they are moving at greater rates, so the rate of reaction escalates with the concentration of substrate. Evaluation: The equipment used had high limitations, which could have affected the results. Firstly, when the mixture is made in the syringe, the reaction begins and water and oxygen are produced immediately, due to the syringe being difficult to attach to the glass tube, oxygen was lost in the process of attaching the syringe. This was unavoidable because the rubber connector had to be tight to prevent further gas loss. Repeats were important here so that excess gas loss could be identified. An anomaly that relates to this limitation is in the 40% concentration test in the second run. It is possible that it may have taken longer here to attach the syringe. Due to uncontrollable gas escape the bubble would have gone less far if it took longer to attach the syringe and further if it took less time. In most cases the values for the first run and the second run do not vary by more than 0. 2 around the average, so there is an uncertainty value on the distance travelled of ? 0. 2cm, as shown by the error bars in the graph to show average. As all measurements were made by the guide on the syringe, there could have been an effect on the concentrations, if the syringe was not marked accurately there would be an inaccuracy in concentrations, therefore there is an uncertainty value of ? 0. 1cm^3. This is shown as a horizontal error bar on the graph to show average. Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Patterns of Behaviour section.
What attracts you to the field of social work?
What attracts you to the field of social work? 1. What attracts you to the field of social work? I have always been deeply committed to helping others, especially helping those who come from similar backgrounds such as mine. Several experiences have stimulated my attraction to the field of social work. The first step towards my passion to study social work was formed when I was about four. My parents were unfit to raise my siblings and me, which consequently led to foster care. At age four I had no idea that day would lead me on the path of becoming an effective agent for social work. While in foster care, I met some amazing social workers who went beyond the call of duty. My social workers were talented, committed, and hard working. As I became older, my interest in social work grew. I started asking my social workers how do I become a social worker. In so many words, they explained that I have to do well in school, and go to college. While in college, I can major in the field of social work or closely related field. My social workers were my first insight to what a social work er is and what a social worker does. The fact that my social workers were committed to my well-being and pushed me to my full potentials demonstrated their concern for me as well as their ethical commitment. Secondly, are the three premises on which social work is based on. Which are very straightforward. First is that the person or group is important. The person or group has a problem that may arise from many different factors, and lastly finding a solution to help solve those problems so that person or group can live a better life. Finally, is the range of opportunities for a social worker in the field of social work. Social workers can be found in hospital, schools, community health agencies, and international organizations just to name a few. I give my social workers credit for the knowledge they have shared with me as well as encouraging me to reach my personal goals to become a social worker. 2. What influences, persons, or work/life experiences guide your choice of social work as a profession? I have not always been the strong confident person I am today. My outside involvements were my social workers, and independent living coordinator. They play a huge role in my influence to study social work and to become a social worker. Sometimes I often wonder how different my life would be now without my social workers involvement. I adopted many things from my social workers, things such as how to be compassionate and caring towards others, how to set and reach my goals, as well as how to be a hard worker. Some people fail to realize the impact of encouraging words to others. I can remember when I was in the twelfth grade my social worker Tameko was picking my sister and me up from school to help us fill out some important paper work for college. On the way home, she explained to us that we are smart and beautiful girls who can be anything we put our minds to. Do not let our circumstances define who we are. That moment of encouragement has not only stuck with me but has changed the way I think about my life. I then realized that I determine my future and should not be ashamed of my parents mishaps. Studies show that the cycle of poverty repeats it self for at least three generations. I new at a young age I did not want to repeat the cycle of abuse, poverty, and addiction so I worked hard to accomplish my goals. In practice, I have had an opportunity to work with Independent Living Program. Which is a program that helps youth ages 14-21 with career training, educational opportunities, p ersonal finance, job-hunting skills, independence skills, and so much more. I also took a Counseling Practicum class, which gave me an opportunity to observe and experience working within the Augusta Pregnancy Center. Which is a non-profit agency that provides services to women who are facing challenging situations? In this course, I was able to learn the specific skills required to care for the women and their unborn child, ethical principles, and ethical standards. These experiences has only increased me love for the field of social work and given me valuable experiences working with women and children. 3. Discuss personal strengths you possess which will make you an effective helping person. I chose social work, but in retrospect, I think social work chose me too. I often wonder what kind of career I would be interested in if I was never in foster care. My own personal background would make me an effective helping person. Growing up in the foster care system I will be able to relate to the youth and families I will be serving. I know what it feels like to be sent to different foster families. I know how it feels being afraid to trust people and being afraid to talk about being in foster care. I believe that children who have been abused and neglected find it difficult to trust people. I believer children in foster care would feel a sense of understanding, being that I have came from similar backgrounds. My personal strengths that I posse are the willingness to help others unconditionally. My social workers were very committed to me, and I want to share that same commitment with others who are vulnerable. My experience has taught me how to be non-judgmental, how to demon strate empathy, and how my improbable journey can inspire others. In addition, my undergraduate study in Psychology-Counseling has provided me with a better understanding of why people think, feel, and act the way they do. I believe that understanding the behaviors of people is very important tool to posses in the fields of social work. I also understand the importance of volunteering to help improve my community and neighborhood. I am currently a foster care club member as well as an on line message board member for foster care. I also volunteer in the Jefferson County Public School system and Woodhaven Place social committee. Volunteering is one of my most rewarding experiences for me and it gives me an opportunity to help my community as well as gaining skills to better help others. With my experiences during my undergraduate studies and currently I know that social work as a profession is ideal for me. 4 Discuss your vulnerabilities as these influence your development as a professional social worker. Specifically discuss any history of substance abuse, problems in a work setting, criminal activity, and/or help-seeking for personal issues. We are all vulnerable at any given point in time because of life circumstances. For example, illness, humiliation, harassment, natural disasters, poverty and abuse; however, some of us are more vulnerable than others. In my case, I was susceptible to physical abuse and neglect which has made me a strong person. My life experiences has not crippled me, but has inspired my concentration in public welfare so I can serve others. My past vulnerabilities will help me because they provide me with a better empathy of what children and families are going through in disadvantage situations. I thank God for my fears. One of my biggest fears in life was to end up like my parents. My fear has led me to never have an interested in drinking or using drugs. I never had any problems in a work setting nor have I had any criminal activities. I never seek any professional help for any personal problems that I have had in the past, however, there was a group that I was involved in call ILP that stands fo r Independent Living Program. This organization is amazing. This is where I met my Independent Living Coordinator who has been such an influential role model. The Independent Living Program is where I got my voice. In this program, I learned how to be more confident as well as how to share my life story with other youth that were in similar situations as me. I think this program help me cope with the personal issues that I was experiencing at that time. 5. Describe your special work practice as you anticipate it five years from now. Five years from now I see myself helping abused and neglected children who are in need of a positive social worker. This is with out a doubt the right vocation for me. I am passionate about working with this selected group, because of my own personal experience as an abused and neglected child. I have a special place in my heart for children especial those who are suffering because of their parents inability to protect and provide for them. I often wished I had a magic wand to protect the kids who are being abused, but realist I do not. However, what I can do is take the necessary steps to become an accomplished social worker, which will enable me to help protect children from all forms of child abuse. In the years ahead, I also see myself volunteering to help educate foster parents on how to be equipped foster parents. To often there are foster kids placed with families who are not properly trained. In order for me to succeed in my endeavors towards protecting children, I realize th at a masters degree in the field of social work is essential. After attending your information sessions, I had the opportunity to better understand how Spalding University can help me reach my academic and personal goals. I became more aware of the importance of social work principles. I was able to learn more about your Masters in Social Work program. I was so impressed with Spaldings devotion and history to their Social Work program. I am very excited about learning the fundamentals which will help me sharpen my skills as I pursue my dream of becoming a professional social worker as well as sharing my knowledge. I look forward to using the knowledge and skills that I will develop at Spalding University to help abused and neglected children reach their greatest potentials. I promise to uphold and exceed all that is expected of a student at Spalding University, as well as a professional social worker.
Wednesday, October 2, 2019
how to do hair Essay -- essays research papers
Introduction: Cornrows updo with a weave ponytail is basically two hair styles in one. The cornrows are generally small in size, and the weave is usually sewn or wrapped around the ponytail. The weave ponytail is usually done with curly or weave hair. Cornrows updo with a weave ponytail usually last two to four weeks. This process generally takes 1 ½ to 2 hours depending on the desired size of cornrows. Cornrows is one of the healthiest of all braiding hair services. Cornrows are good for your hair because they tend to encourage growth. Many people get cornrows in their hair because they last a long time, and they require no chemicals that can harm the hair. Cornrows have existed for a long time but not until recently have they become more acceptable. The end result is only limited by your imagination. They are very versatile. Braids offer endless styles and patterns. Supplies Needed: (See Figure 1.1)                1 Pack Of Weaving Hair                    Blow Dryer                Conditioner                    Gel                Grease                    Hair Clips                Hair Pins                    Oil Sheen                Rattail Comb                     Rubber Bands                Shampoo                    Soft Brush             &... ...See Figure 1.7) The next step in the Cornrows updo with a weave ponytail process is to apply the weave ponytail. Follow steps as listed below. 9.     Gather all the cornrows together, add some gel to the nape area and brush the hair up to form a ponytail. (See Figure 1.8) 10.     Then wrap the ponytail into a really tight bun and secure with a rubber band. (See Figure 1.9) 11.     Now you are ready to begin wrapping the weave around the bun. Secure with bobby pins. (See Figure 1.10) 12.     To add a shine to the finished style add a light coat of oil sheen. (See Figure 1.11) 13.     Also add a touch of hair spray to make the style last longer. (See Figure 1.12) Conclusion:                                                            Â
Deaf Technology :: essays research papers
-TTY TTYs (also called Telecommunication Devices for the Deaf (TDD) and text telephones) are used for two-way text conversation over a telephone line. They are the primary tool used by deaf people (and some hard of hearing people) for telephone conversation. Other visual telecommunications technologies and services, such as Internet chat and messaging, email, e-paging, and fax and e-mail are also used in telecommunications by people who are deaf or hard of hearing. -TRS Telecommunications relay services (TRS) provide voice telephone users and people who are deaf, hard of hearing, or speech-disabled to communicate over a regular telephone line. TRS is mandated by the Americans with Disabilities Act and is regulated by the Federal Communications Commission. There have been many new improvements in TRS in the last several years. These improvements give users choices that make TRS calls more natural and â€Å"functionally equivalent†to voice telephone communications. -Video relay service Using a high-speed Internet connection or ISDN, a video connection is established; a qualified sign language interpreter relays the conversation with the voice telephone party. -CapTel Captioned Telephone is a new product of Ultratec, being tested in several states. CapTel is an innovative service in which the operators repeat the words of the hearing party into an automatic speech recognition system for rapid transcription. Voice and data are carried on one line so that the hard of hearing or deaf user can monitor the speech as well as see the transcription. The CapTel phone is set up for â€Å"dial through†so that the user does not need to dial the relay service first. -ASR Automatic speech recognition is the most successful and accurate of these applications. It is currently making a use of a technique called â€Å"shadowing†or sometimes called â€Å"voicewriting.†Rather than have the speaker’s speech directly transcribed by the system, a hearing person whose speech is well-trained to an ASR system repeats the words being spoken. This technique can greatly improve the accuracy of the system compared to direct ASR transcription of speech while that speaker is engaged in conversation or lecturing to a group of people.
Tuesday, October 1, 2019
A Research Proposal Essay
1. Introduction Along with economy and technology are all developing rapidly in recent years, it is significant that globalization has become an overwhelming trend in all walks of life. Benefit from this process above, the global markets can be bounded together in multi-cultural environments and become more complicated than ever before (Park and Reisinger, 2009). Thus, it is important for companies to conduct accurate market segmentation before access to a new market nowadays (Schmitt, 1997). The research aims to find out the differences in customers’ attitudes to luxury brands in China and UK, under various cultural backgrounds. To be exact, as cultural diversity will lead to differences in consumers’ needs, consuming behaviour and values, I decide to write the research proposal in view of culture segmentation. In terms of religion and country, objective factors such as various geographical environments, the heritage of history and culture, the outside culture and so on, all of these will bring about cultural difference (Schmitt, 1997). In addition, from a social perspective, cultural differences will be caused by people’s occupation, education and economic status, etc. As the largest developing country, China has become a huge potential market. Besides, since China is a vast country, itself has the character of cultural diversity. In addition, the effect of foreign culture to China has been for a long time, Chinese cultural constitution is much more complicated. Generally speaking, have a right reorganization of the customers’ perception differences between China and UK will be beneficial to British luxury brands enter Chinese market. Since there is a wealth gap between inland and eastern region in china, and the latter has a stronger economic strength, it will be the major luxury goods market (Schmitt, 1997). Therefore, this research will be conducted at several main cities in eastern China and costal areas, they are Beijing, Shanghai, Hangzhou, Guangzhou and Shenzhen, separately. In UK, we will launch the survey at five cities in England, they are London, Birmingham, Manchester, Liverpool and Sheffield. The informants who are selected should match several conditions, for instance, on the one hand, the respondents’ minimum annual income should above 40,000GBP/400,000CNY. They should be 35 years old to 40 years old, on the other hand. In this proposal, I will apply the method of combining qualitative research and quantitative research. Before quantitative research, I have to know luxury market situation in these two countries and relevant theories and fundamental conception about cultural diversity in segmentation, demographic segmentation and so on. First of all, I should collect and analyse existing relevant document and data, it mainly consist of micro-economic environment, industrial policy and social environment. To be specific, first, micro-economic environment includes several sections such as the operation of national economy (GDP), households’ incomes and Engel coefficient. Secondly, the policy of luxury industry has a direct effect on the ease or complexity of luxury market entry. Therefore, I should analyse industrial policies, the situation of market regulation and the last part, the systems of customs and tax. Thirdly, social environment is influenced by regional culture, thus, cultural context analysis is critical. Moreover, the analyses of demographic environment, education environment and consuming concept are integral parts, too. Then, as qualitative research method has clarified the research question, quantitative research will be carried out by 1000 copies of questionnaires, both China and UK have 500 copies of questionnaires each, and every city share 100 copies of questionnaires. The questionnaire will be launched in the form of network, which is efficient, convenient and low-cost. By comparing these two countries’ customers’ perception degree of luxury goods and other aspects such as their education level, the purpose of purchase and customers’ preferable buying channel, we may find that the Chinese consumers’ consuming behavior of luxury have some more significant characteristics than British customers’. To be precise, a lot of Chinese customers buy luxury goods may have three reasons basically. The first reason is flaunting their rich. They want to show their sense of identity and social status by wearing luxury clothes, bags and shoes. The second reason is following the crowd. Due to various factors, for example, literacy level, most Chinese consumers have low cognitive degree of luxury goods and low sensitive to fashion trend. They always buy luxury blindly and without thinking independently about how to mach clothes, colours and choose accessories appropriately. The third reason is characteristic consumption. Luxury clothing brand usually have unique brand concept and distinctive brand image. Beside, luxury clothing brand has excellent design and high quality, so it can show amazing tastes of wearers. Furthermore, as its high price positioning, luxury clothing brand has less awkward situation of outfits clash. All in all, after the research, we will have a clear understanding of the different attitudes to luxury clothing brands of consumers in China and UK. Due to this, British luxury clothing brands can know target market well and regard this as reference when they formulate marketing strategies. 2. Literature review In recent 20 years, global luxury markets are getting more considerable, because of this, luxury brands have drawn a lot of researchers’ attention (Atsmon et al., 2011). In this section, there are several parts as below. The first part is general backgrounds. The second part is a review of theories on segmentation and motivation. The third part reviews those documents which from different perspectives to compare consumers’ different attitudes to luxury brands in China and UK and conclusion at last. 2.1 General backgrounds Along with the gradual development of luxury markets these years, a mass of luxury brands are growing rapidly and have a share in markets. They have established corporate image and brand conception in the public. This can be clearly illustrated in a research which was conducted by Verdict Research (2007), as the largest and most mature luxury market, Europe would experience a growth of $ 62bn from 2007($ 101bn) to 2012($163bn). Followed by America–the second largest luxury market would be replaced by Asia Pacific region (exclude Japanese luxury market) in 2012. What is more, Asia Pacific area would be the luxury market which developing the fastest, and the Middle East would come the next. Before study the luxury market, it is necessary to have a clear understanding of luxury concept. In accordance with Phau and Prendergast (2000), luxury should be unique, outstanding, magical, and sensual. A more simple description of luxury was put forward by Mandhachitara and Lockshin (2004) that luxury stood for high price. While Danziger (2005) argued that luxury was ‘from class to mass’, which meant that the luxury goods would finally be popular and of civilian, though it used to be high-class. In a nut shell, it is important for companies to understand luxury concept and luxury market properly, and then they can find out the critical factors which will affect customers consuming behaviour of luxury goods. 2.2 Theories on segmentation and motives First of all, the theoretical backgrounds of market segmentation. In contemporary market, Wedel and Kamakura (2000) argued that due to the diversity of consumer needs and the complication of marketing techniques, the mass marketing method can’t be applied in many market situations. According to Dibb and Simkin (1996), market segmentation could help marketers to cope with kinds of customer needs in a resource-efficient way. In accordance with Lindridge and Dibb (2002), the ultimate principle of market segmentation theory was that the discrimination of product needs and consuming behaviour could benefit from the possibility of ‘customers can be grouped using variables’. Second, the concept of market segmentation. Second, the original definition of market segmentation was put forward by Smith (1956), he argued that ‘a condition of growth when core markets have already been developed on a generalised basis to the point where additional promotional expenditures a re yielding diminishing returns’. In line with Kotler and Armstrong (1980, p291-306), market segmentation variables could be divided into four crucial fieldsâ€â€geographic segmentation, demographic segmentation, psychographic segmentation and behavioural segmentation. According to Beane and Ennis (1987), geographic segmentation referred to factors such as area, population density and climate. Besides, customer demands and requirements solutions would be different as a market was divided up geographically. Demographic segmentation included basic variables like ‘age, sex, size and type of family, income educational level, race and nationality’ (Beane and Ennis, 1987). In addition, Demographic segmentation could be applied excellently as the segments were obvious. Third, the motive of consumer purchasing. In accordance with Leibenstein (1950), there were basically three kinds of motivationsâ€â€mass psychology, uniqueness and exclusiveness. To be more exact, first of all, mass psychology means people who want to realize social value by trying to get the recognition of other people in the group they belong. Next, uniqueness means that individuals in groups want to be particular and outstanding, and can be easily discriminated from the crowds. In other words, everyone wants to be a Triton of the minnows. Finally, exclusiveness can be explained as people who like to flaunt their wealth, highlight the status and identity through wearing luxury clothing, bag and so on. What is more, based on previous studies conducted by other researchers, Vigneron and Johnson (1999) considered that consumer purchase motivations could be distributed to five partsâ€â€mass psychology, uniqueness, exclusiveness, hedonism and perfectionism. Hedonic consumption is about the whole experiences in purchasing goods. Perfectionism is considered to have kinds of dimensions fundamentally. Additionally, Danziger (2005) carried out a luxury survey in American wealthy classes and labeled the consumers into four groupsâ€â€Ã¢â‚¬Ëœthe iconoclastic butterflies, the indulgent X-fluent (extreme affluent), the luxury cocooners and the luxury aspirers’. 2.3 Current researches about the similar topic of the proposal As cultural difference has an impact on the way of purchased merchandise and how much money a consumer spend (Thomson and Cutler, 1997), the consumers’ purchasing behavior appears to vary from country to country. According to Schmitt (1997), he carried out a consumer behaviour survey in China which was based on demographic segmentation. The author considered age and sex as variables, divided the samples into four segments, namely, two female groups consist of women aged 19 to 25 and aged 30 to 45; two male groups consist of the same two ages as women’s. He found that in older groups, women tend to products’ ‘value and convenience’, while men bought goods they need or the requirements of family members. On the contrary, young females among young people had a poor concept with money, they advocate brands and over-spent. Besides, they are easily effected buy some fashion movies. Another similar survey was launched by subsidiaries of Louis Harris in 2005 (Schmitt, 1997), three variables of demographic segmentationâ€â€income, educational level and occupation were considered. What is more, Hauck and Stanforth (2007) considered that the most potential consumers of luxury market in China would be those who were born in 1980s, and there might have 300 million rich men among them. Thus, the main force of luxury goods consumption should be at the age of 20 to 40 years old in China. However, the mainly consumers of luxury goods in UK were older than those in China, they were aged from 40 to 70years old. Beside, as young consumers, especially those who are rich and well-educated, tend to accept new goods more easily than older customers (Schmitt, 1997), Chinese consumers of luxury goods are more willing to try new products than British consumers relatively. 2.4 Conclusion The cultural diversity will affect consumer’s different consuming behaviour, perception of luxury and so on (Park, Reisinger, 2009). As a large luxury market, China has attracted more foreign investiments as well as some British luxury brands. Theories of segmentation, motivation and consuming behavior are relevant to culture. It is important for British luxury brand to have a clear understanding of Chinese market and form feasible marketing strategies. However, there are several shortcomings in some existing studies. First, a majority of current researches lack of data support. Second, though some studies have collected relevant data, the data is not reliable and scientific. Because luxury market survey needs a huge amount of data collection and its scale is large, most studies do not have enough data proving. This research aims to collect primary data by questionnaires and then analyse the differences of customer’s consuming behaviour between China and UK. Finally, a further theoretical study can be constituted. 3. Methodology and Feasibility This section is divided into three parts. The first part is the introduction to the methodologies which is applied in this proposal. The second part relates to research procedure, description of sample and data collection. The last part is about proposal feasibility analysis. 3.1 Methodology In this study, I combine qualitative research method with quantitative research method to collect second-hand sources and first-hand data. First of all, qualitative research. It derives from the social science, tend to study problems, recognize kinds of social phenomenon, analyse people’s behaviour and then give answers to those questions (Sandelowski, 1986). It is a way to definite an issue and address it. According to Shank (2002, P5), qualitative research is ‘a form of systematic empirical inquiry into meaning’. Moreover, quantitative research can identify intangible factors clearly, for example, social norms, gender roles and so on Sandelowski (1986). In line with Mays and Pope (1995), the methods of qualitative research include focus group, in-depth interviews, Delphi technique, direct observation, case study, etc. In addition, there are three ways to generate dataâ€â€individual interviews, group interviews and contextual data. Contextual data mainly consist of observations, reports and other written data and oral data. I apply the literature research method, namely, literature review, to set up framework of theories. As a result, I can have a clear structure of the research and better understanding of relevant theories. Secondly, quantitative research. It can be described as a procedure about collecting valid data and analyzing valid numerical data scientifically. Then, we can get generalisable conclusions (Pekrun, et al., 2002). According to Luborsky, etc. (1971), quantitative research is suitable for survey about comparing two groups, thus, we can use it in the research. as the samples are large in the research, questionnaires should be a good method to collect original data which belongs to quantitative research method. Since I do the questionnaire survey on the internet, there is no time-and-space restriction. 3.2 Research design and data collection methods There are mainly two data collection methods used in this researchâ€â€statistical data (secondary data) and questionnaire. Reviewing previous findings by others are a low-cost way to information and get an entire understanding of the research field we work in. Questionnaire is a convenient and efficient way to get raw data from markets, as I undertake it via internet, the costs are low. Next, I will explain how these two methods are applied in the research. As the research needs to compare the consumers’ attitudes to luxury in China and UK, the size of samples and the scope of survey are large. Before structure a questionnaire to collect first-hand data from potential target customers, we have to know what the problem is, what intangible influencing factors are and so on. Therefore, we need to look up and quote amounts of secondary materials from websites, books, journals and authoritative organizations. These academic data should relevant to existing correlation theories, luxury market environment both in China and UK which involves policies like tax and customs, income level, current purchasing channels, etc. It would be a strong support for further survey after the data are classified into categories. The questionnaires can be constructed on the base of previous qualitative research I mentioned above. All the questions in questionnaire are based on two themesâ€â€the motivation of consumers’ luxury consuming, the pattern of consumers’ luxury consuming. In order to carry out the questionnaires, we follow the method of quota sampling to select samples by several variables as below: age: 35â€â€40 years old income: above 40,000GBP/400,000CNY region: chinaâ€â€Beijing, Shanghai, Hangzhou, Guangzhou and Shenzhen; UKâ€â€London, Birmingham, Manchester, Liverpool and Sheffield After the sample selection, we can conduct a hundred pieces of questionnaires in those cities separatelyï ¼Å'one thousand pieces in total. After getting the questionnaire feedbacks, the data need to be summarized and then, analysed by the software SPSS. 3.3 Feasibility Study First, in terms of schedule, this research process consist of 12 sections which clearly be illustrated in table 1. In order to complete the whole research, I will take 4months long to run it. In terms of time arrangement, in particular, I set aside one week in case some of the twelve sections may not be finished on time. Besides, I will use the payback method in online questionnaire survey. Thus, respondents’ feedback can be collect in a short time. Second, financial feasibility analysis. As I mentioned above, I will carry on a paid survey. To be specific, in UK, I will pay 1pound per questionnaire on the website ‘surveycompare’. In China, I will conduct the survey on the website ‘opinionworld’ and pay 0.6 pound each. All in all, the general expenditure is 800 pound. Third, in terms of universal scope, as the 1000 respondents are selected from 10 cities in China and UK, the field of investigation is wide and the samples are dispersive. However, we do questionnaire survey online which is not limited by region. General speaking, as China is the largest luxury market in Asia and going to be the core market in the whole world (Verdict Research, 2007), it is high time that British luxury brands developed Chinese luxury market. As analysed feasibility in schedule, expenditure and universal scope above, the research is worth being taken into practice. 4. Timetable This research project will last four months long to carry out a serious of activities. I build up a table as below to explain the research time schedule. Table 1: time schedule for the research As the table shows, there is a week time left before report submission, it is in order to avoid any previous sections running out of time. List of References Journal articals: Beane, T. P. & Ennis, D. M. (1987) Market Segmentation: A Review European Journal of Marketing 21 (5), 20 – 42. Hauck, W. & Stanforth, N. (2007) Cohort Perception of Luxury Goods and Services Journal of Fashion Marketing & Management 11 (2), 175-188. Leibenstein, H. 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